tag:blogger.com,1999:blog-7071188653941075297.post2790511970830921773..comments2009-05-04T11:59:54.473-05:00David Murphyhttp://www.blogger.com/profile/11053085551591595032david.murphy@bdm.netBlogger1125tag:blogger.com,1999:blog-7071188653941075297.post-72787362845610964402009-05-04T09:35:00.000-05:002009-05-04T09:35:00.000-05:00The counter example of Apple is instructive. Their products carry a premium price. Apple refuses to discount their products (except ever-so-slightly on Black Friday). Analysts consistently criticize Apple's refusal to market cheaper products. And yet, Apple surprises those same analysts time and again with better-than-forecasted earnings. January saw Apple's best quarterly revenue and earnings ever - in the midst of the worst financial downturn of our lives. All of which suggests that, unsurprisingly, offering the best products and the best service (and, marketing them with the best advertising) can yield the greatest profit.Jack Steinmannhttp://www.blogger.com/profile/04793882069798495383noreply@blogger.com