tag:blogger.com,1999:blog-7071188653941075297.post2296870262870231471..comments2012-02-18T03:22:23.904-06:00David Murphyhttps://profiles.google.com/103086880443875044607noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-7071188653941075297.post-48656739683217354722010-10-25T14:44:02.605-05:002010-10-25T14:44:02.605-05:00HP attempts to graft on storytelling with their Reimagine ROI. http://bit.ly/af2mJG<br />Seems forced and is not as much a brand narrative as an attempt to encourage customers to tell stories while pushing their own message...Ed Reillyhttp://www.edreilly.comnoreply@blogger.comtag:blogger.com,1999:blog-7071188653941075297.post-51323970365890291812008-05-14T13:24:00.000-05:002008-05-14T13:24:00.000-05:00yes on Jeep. Coke could do more. and...wow on Microsoft Office — brilliant strategy.<BR/><BR/>what about Electronic Arts? Nintendo has captured the hearts and minds of the people with the wii. What does anyone feel for the EA brand? EA should stand for limitless imagination and a foe to the expected.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7071188653941075297.post-57058458115809228552008-05-09T10:53:00.000-05:002008-05-09T10:53:00.000-05:00Great question: what brands are ripe for this type of "hero's journey"? Jeep could be an advocate of our pursuit to find meaning and freedom and a foe of walls and asphalt. Coke could be an advocate of friendships and shared moments and a foe of isolation and social divisions. Microsoft Office could be an advocate of the common language uniting people and cultures and a foe of senseless barriers. Thanks for asking the question...this could be a good parlor game (for brand wonks).David Murphyhttp://www.blogger.com/profile/11053085551591595032noreply@blogger.comtag:blogger.com,1999:blog-7071188653941075297.post-75589836893953900682008-05-09T09:41:00.000-05:002008-05-09T09:41:00.000-05:00would be interested in brands you think should be doing this and are failing miserably...Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7071188653941075297.post-80606528239824922572008-05-08T21:32:00.000-05:002008-05-08T21:32:00.000-05:00Not someone I often quote, but words that I remember from an old college paper:<BR/><BR/>“The leader of genius must have the ability to make different opponents appear as if they belonged to one category.”<BR/><BR/>- Adolf HitlerDavehttp://www.blogger.com/profile/06988879059329636193noreply@blogger.com