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Showing posts from March, 2016

Why I love working in advertising.

I love working in advertising. We help companies care about their customers' hopes and dreams.  We help companies grow.  We get to collaborate with smart, funny, talented people with diverse backgrounds and interests. Several times a year I serve as a guest lecturer at University of California, Irvine and Chapman University.  I enjoy mentoring the next generation of advertising professionals.  They remind me how lucky I am.  When I look out across the classroom, I see in their eyes that they would walk across hot coals to be doing what I do. I always begin my talks with my profession of love and appreciation for my career in advertising, for being able to spend my days at the intersection of business and everything imaginable .  A day in advertising is a day spent absorbing market dynamics; social trends; new technologies; design; emerging media platforms; pop culture influences.  It's a business of ideas – ideas born of hard work, knowledge and serendipity. True, it ca

Hard work and luck.

Companies can be customers.  Or clients.  Or even partners.  But to me they have been teachers.   I feel very fortunate to have had the opportunity to work with 17 companies listed in Fortune Magazine's 2016 compilation of the world's most admired companies.  P&G – Coca-Cola Company – Unilever –  UnitedHealth Group – Aetna – American Express – JP Morgan Chase – Hilton – Sony – Medtronic – Applied Materials – Pulte Homes – Best Buy – United – Ryder Systems – Toyota – Ford.  I continue to learn from all my clients.