Those who know me know that I am a passionate supporter of Barack Obama's campaign for President. I talk up his candidacy. I have been a foot soldier during the primaries going door-to-door. I've given money. But I am disappointed that Obama's advisors (and Barack himself) have not yet focused on the meaty issues facing America. I'm all for change. But what type of change? So Barack, and your army of bloggers, here's my plea: in the spirit of the great brand marketers, embrace one overarching idea and then focus all messages and policies to support this defining idea. While it is true that Americans want change, we are a fairly risk-averse culture. What we actually want is to change course toward a destination that is safe and secure. We want a secure future that inspires optimism. We want a secure future we can leave to our kids. Some will argue for a return to a past that seems, in foggy hindsight, to be more secure than today. But if the past was so